PRSA Kansas May Meeting - What's Wrong with the Wichita Eagle

Moving Beyond Demographics to Better Understand Your Audience

Noon to 1 p.m.

Thursday, March 28

Zoom

In an ever-changing world, demographics have become outdated. While surveying hard data may work for the census, better understanding your audience means moving past age, race, and gender. In this session, you’ll understand what persona factors are outdated, how to better identify your target markets and understand why personas shouldn’t be about demographics.
Registration is $10 for members, $15 for non-members, and free for students and closes at Noon on Wednesday, March 27. A Zoom link will be emailed before the program.

Please email prsakansas@gmail.com with any questions.

Current Program

Lunch & Learn Presenter

Landis Tindell, APR

Manager of Corporate Communications, Oklahoma City Thunder

Landis Tindell, APR is the Manager of Corporate Communications for the Oklahoma City Thunder. He is an avid member of PRSA, serving at the national, district and chapter levels and was inducted into the PRSSA Hall of Fame in 2021. He holds bachelor’s and master’s degrees in strategic communications and is an adjunct professor, chef, musician, and trivia expert.