By Susan Dyer, At-Large Director
Thank you to those of you who filled out our fall survey. PRSA’s mission is to “make communications professionals smarter, better prepared and more connected through all stages of their career,” and your survey feedback will help our chapter provide value to PR pros in Kansas. Last year, we told you we’d be more transparent and honest with you, so we’re sharing the survey results here.
This infographic gives an overview. Scroll down to read the full results.
Full Survey Results
How long have you been in the Communications field?
0% Less than 5 years
8% 5-10 years
76% 10+ years
16% 25+ years
Which best describes your organization?
38% Nonprofit/Association
19% Academia
15% Agency
15% Corporate
8% Government
4% Freelance
What industry are you in?
15% Education
15% Agency with serving several industries
15% Social Services
12% Travel/Tourism
12% Financial/Insurance
12% Government
4% Health Care/Hospital
4% Law Enforcement/Safety
4% Manufacturing
7% Other: Retail, Business Association
0% Entertainment/Sports; Food; Energy/Utilities; Mass Media/Publication; Technology
Which topics would you like to learn more about during events/meetings? Percent of respondents who chose topic as first, second or third choice.
73% Emerging trends/technology
58% Measurement/data analytics
54% Content creation
42% Storytelling
42% Brand/reputation management
19% Crisis management
27% Media relations
19% Advancing your career
Other topics not listed: Communication law and ethics–new issues
Which time works best for you to attend events/meetings?
81% Lunch
8% After work
0% Morning
11% Other (weekends, during work hours, lunch or after work)
What is your preferred format for meetings? Choose all that apply.
96% Meal with speaker
31% Networking/social
23% Group webinar
8% Other (conference, speaker or webinar)
How often should we have meetings/events?
62% Monthly
19% Every other month
12% Quarterly
8% Other (monthly supplemented by other activities, monthly but change format)
Which month(s) are you most likely to attend meetings? (In order of most votes).
92% October
85% April
77% February
73% January
73% March
73% August
73% November
69% May
65% September
54% June
46% December
42% July
How much are you willing to pay for a lunch meeting with a program?
35% $18 members/$28 non-members
42% $20 members/$30 non-members
8% $25 members/$35 non-members
15% Other
Which best describes you?
69% I am a current member of PRSA
19% I am a former member of PRSA
12% I have never been a member of PRSA
If former member or never been a member, why not?
27% Too expensive
18% Little value
9% I let my membership lapse
45% Other
Comments:
Member of IABC; little value to a veteran practitioners; Clients didn’t appreciate the need for an APR, which became expensive to maintain.
If current member of PRSA, would you recommend becoming a member of PRSA?
71% Yes
0% No
14% Not sure
14% Other:
Comments: I would absolutely encourage people to join our local chapter, which means, sadly, they have to join national, too. I think there is much more value in the local chapter than national.
What is the most important reason to join or stay in PRSA?
36% Monthly meetings
28% Networking
16% Educational training through PRSA webinars and conferences
12% Career advancement and certification
8% Other
Comments:
I don’t have just one reason …I appreciate the learning opportunities at the monthly meetings and development day, the friendships with others who work in communications and the knowledge they share and it’s also challenging because it provides the chance to get out of my comfort zone and try and learn new things.
Both monthly meetings and networking with other pros.
Contact Susan: sdyer@heartlandcua.org / LinkedIn
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