Mastering Media Engagement
Join us for our May Programming, Lunch & Learn from 11:45 a.m. to 1:00 p.m., Thursday, May 28
Advanced Learning Library
711 West 2nd Street N.
Wichita, KS 67203
Our speaker will be Michael Schwanke, KWCH 12 News
Dive deeper: If any interaction with the media makes you or your organization’s leadership team nervous, our PRSA Kansas May program is for you.
Join us for our May Lunch and learn how to interact with media.
If any interaction with the media makes you or your organization’s leadership team nervous, our PRSA Kansas May program is for you.
Long-time KWCH 12 News anchor Michael Schwanke will help you master media engagement.
Who should attend:
- Communications and PR professionals
- Public Information Officers
- Organization and company spokespeople
- Anyone who prepares or supports executives for media interviews
What you’ll learn:
- How the local media works
- How to build relationships with your local media
- How to get your positive message out
- How to deliver clear and credible messages under pressure
- How to handle tough or unexpected media questions
- How to avoid common interview mistakes
Current Program
Price range: $0.00 through $35.00
About Our Speaker
Michael Schwanke anchors Eyewitness News at 5:00, 6:00, and 10:00 on KWCH. He is also a FactFinder 12 Investigator and assistant news director.
Michael began his career in Wichita 26 years ago as a general assignment reporter. Michael has had many roles in his time at KWCH, which include covering the crime and education beats and anchoring on weekends.
Michael is a two-time Emmy award winner and has won various other awards, including the national Edward R. Murrow for continuing coverage of the Carr brothers’ murder trial.
He is also the recipient of two Emmy’s and two regional Edward R. Murrow awards for his investigative reporting exposing abuses at a Wichita dental clinic for children, and for taking viewers behind the scenes of the Wichita Children’s Home.
In 2017, Michael was invited to testify before the U.S. Senate as an expert on scams and how to prevent them.