No Matter the Platform or Channel, the Key to Great Content is Always the Same
By Susan Dyer, PRSA Kansas PR Chair During our last PRSA chapter meeting, we watched a webinar about Snapchat, PR in a Snap (PRSA log in required to view the webinar), one of the latest shiny objects to hit the social media landscape. During the webinar, the...
2017 Chapter Recap
By Heather Welch, PRSA Kansas Past President It’s a new year, and we’re excited to bring another year of networking, learning and sharpening your PR skills. Our new board recently met and are tasked with developing goals for 2018. Once those are finalized, we’ll post...
PRSA National has announced a statement on alternative facts.
Truth is the foundation of all effective communications. By being truthful, we build and maintain trust with the media and our customers, clients and employees. As professional communicators, we take very seriously our responsibility to communicate with honesty and...
Ethics are quiet amidst sounds of political season
As of today, Ben Carson no longer “inches”, nor “edges” nor “pulls” ahead of Donald Trump in the polls. He “takes it”, and “opens up his gain” and “flat out” leads in the rankings. I’m not going to proliferate on all the theories why this has happened. But, I do...
Videolicious – August program wrap-up
Online videos now account for 50% of mobile traffic. Just using the word “video” in your email subject line can boost your open rates by 19%, click-through rates by 65% and reduce unsubscribes by 26%. Facebook is now averaging more than 4 billion video views per day....
Boosting Your Business with Visual Marketing
As we discussed during our August 25 chapter meeting, utilizing photos, videos, and other images is the most effective tactic for optimizing your 2015 marketing and communication messages. Texas-based Creative Director and nationally-known blogger, Jeff Sieh, will...