During times of uncertainty, it’s no secret that employers turn to its PR and communication professionals to help ease tensions and navigate next steps. Take advantage of the resources and articles below to help in your internal and external communication efforts.
Interim Guidance from the Centers for Disease Control and Prevention
Advice and Resources from PR Daily
CDC Information on Preparing for a Large Event
Recommended practices to implement in your organization:
- Wash your hands properly and often – sing the 20-second chorus to these songs
- Make hand sanitizers available in all heavily trafficked areas
- Disinfect often-touched items: elevator buttons, phones, door handles, etc.
- Create a plan for continuity if workers need to work remote
- Urge employees who aren’t feeling well to stay home and seek medical attention when necessary
The PRSA communities is another great resource for PR pros researching the coronavirus. As a member benefit of PRSA, the online communities allow members to post resources, share ideas and network. There were several threads about the coronavirus in the PRSA forums, one in the crisis communication community and one in the open forum community. You must be a PRSA member to access the links. Members shared plans, posted tips for internal and external communication and other information.
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